The Newest Clay Masks to Try for a Serious Skin Detox

There is nothing novel about clay in skin care. It’s a powerhouse ingredient with ancient history and straightforward benefits, but we can’t help but notice it’s staging a mini comeback in 2018. We’re barely a month into the New Year and some of our favorite brands, both high-end and drugstore, have already unleashed a handful of detoxifying formulas that our skin could use a little more of this winter and beyond.

But before we get into the new kids on the block, a brief breakdown (get a full one here) on the most widely used clays of the moment and why experts can’t stop utilizing them:

Bentonite Clay: A highly porous substance with electric properties that can absorb great amounts of excess oil when mixed with water.

Kaolin Clay: An exfoliator whose different color variations yield different benefits. For instance, white kaolin is gentle enough for sensitive skin while red kaolin is slightly tougher and recommended for oily skin.

Rhassoul Clay: A negatively charged ingredient that’ll instantly suck up skin toxins, which are almost always positively charged. However, it can be super drying if used in excess.

French Green Clay: This sea-born clay is so absorbent that in addition to absorbing oil, it also pulls blood toward the surface of your skin, resulting in better circulation and regeneration of new cells.

Fuller Earth’s Clay: This multitasker totes such powerful absorption capabilities that it’s even used in kitty litter and to spot-dry-clean fabrics.

STYLECASTER | New Clay Masks | Clean & Clear Night Relaxing Detox Clay Mask

Clean & Clear

Clean & Clear Night Relaxing Detox Clay Mask

This brand has a number of cult favorites on its roster, but could we have a new classic on our hands? Its newest product is this deep-cleaning face treatment that includes a handful of clay ingredients, including bentonite and kaolin, to destroy oil and makeup residue at the end of a long day. And with a mere $5 price tag, it’s hard to say no to this one.

$5.49 at Target

STYLECASTER | New Clay Masks | Honest Beauty 3-in-1 Detox Mud Mask

Honest Beauty

Honest Beauty 3-in-1 Detox Mud Mask

Even Jessica Alba had to put her stamp on a clay-infused mask. The newest addition to her Honest Beauty family is infused with a group of deep-cleansing ingredients (volcanic ash, activated charcoal, white bentonite) and conditioners (sea buckthorn oil, manuka honey, shea butter) to ensure that your skin is pampered to perfection by day’s end.

$22 at Honest Beauty

STYLECASTER | New Clay Masks | Dear by Renee Purifying Kaolin Mask

Dear by Renee

Dear by Renee Purifying Kaolin Mask

This new skin care line combines two of our favorite things: clinically tested dermatological technologies and naturally derived ingredients. We’re pretty sure its exfoliating face mask will be an instant hit, thanks to a balanced mix of antiseptic properties and detoxifying kaolin clay.

$49.95 at Dear by Renee

STYLECASTER | New Clay Masks | L'Oreal Clarify & Smooth Pure Clay Mask

L’Oreal Paris

L’Oreal Clarify & Smooth Pure Clay Mask

The newest member of the Pure Clay family is this kaolin-, Moroccan lava–, and montmorillonite clay–infused mask, made with yuzu lemon extract to further clarify freshly detoxed skin.

$12.99 at L’Oreal Paris

STYLECASTER | New Clay Masks | Clarins SOS Pure Rebalancing Clay Mask

Clarins

Clarins SOS Pure Rebalancing Clay Mask

This 10-minute treatment was made especially for oily/combination skin, as its clay formula also includes alpine willow herb, a prime ingredient for shrinking pores and minimizing shine.

$34 at Clarins

Glossier’s First-Ever Acne Product is a ‘Skin-Perfecting’ Liquid Exfoliator

Glossier products invoke an unparalleled amount of excitement with each release. Just a few months ago, we were ordering multiple Balm Dot Coms in exchange for a free sample of the Glossier You fragrance. Now, we’ll be entrusting all of our skin care goals into the millennial pink brand’s first-ever acne product. But be warned: it’s not your standard cleanser or moisturizer and it may actually give you “glossier” skin.

Glossier Solution

Glossier

There’s a reason the just-released “Solution” is being labeled a skin perfector. The crux of its blend is a trifecta of three powerhouse acid actives (just 10% of the formula) that exfoliate the skin to clear blemishes, minimize pores and even tone and texture:

-BHAs, which include salicylic acid, are lipophilic, meaning they goes deep into the skin follicles to remove excess debris and sebum.

-AHAs, or glycolic and lactic acid, are hydrophilic, meaning they break down the bonds that attach dead cells to skin, making your skin look visibly smoother.

-And PHAs, also known as Gluconolactone, are the larger acids that make the overall mix feel softer on the skin, in addition to the pure aloe and glycerin also thrown into the mix.

Glossier Solution

Glossier

The word “acid” tends to scare a lot of beauty newbies and although this means you’ll feel a slight tingly sensation as the liquid formula exfoliates beyond the skin surface, you can be rest assured that Glossier’s formula is gentle enough for even the most sensitive skin. The brand’s chemist team spent an extensive 15 months developing and testing the product so you can slough away dirt without any harsh brushing or scrubbing.

And those who were able to test-drive the product before its official release said that after just one day, their skin felt cleaner and softer. Just one month later, 94 percent of those users reported having visibly clearer skin. For just $24, we’d say this one is worth adding to your vanity.

21 New Drugstore Beauty Products Under $30

A new year means a fresh start, making it the perfect time to step outside your comfort zone and amp up your beauty routine. Whether you’re looking for a plumping mascara, hydrating cleanser or a tress treatment, the best 2018 drugstore launches can tackle any of your beauty snafus without breaking the bank.

Ahead, we’ve rounded up our top picks that will transform you from head to toe and they’re all under $30. From a moisturizer-infused foundation to a hand cream designed specifically for smart phone users, we think you’ll be more than impressed by the fancy formulations taking over in 2018.

STYLECASTER | New Drugstore Beauty Products 2018 | Sally Hansen Big Polish Guards Cuticle Protectors

Sally Hansen Big Polish Guards Cuticle Protectors

At-home mani’s just got better with these fool-proof cuticle protectors that help you peel off any polish mistakes in a breeze.

$6, at Target

Photo: Sally Hensen

STYLECASTER | New Drugstore Beauty Products 2018 | Caress Orchid and Coconut Shower Foam

Caress Orchid and Coconut Shower Foam

Enhance shower time with this lightweight foam cleanser that makes lathering up so much more fun.

$6, at Target

Photo: Caress

STYLECASTER | New Drugstore Beauty Products 2018 | Garnier Whole Blends Care Creams Single Use Hair Mask

Garnier Whole Blends Care Creams Single Use Hair Mask

When strands feel dry and brittle from the harsh winter cold, this little pod comes to the rescue. Pop it in your purse or your bag and rejuvenate your tresses anytime, anywhere.

$2, at Garnier USA

Photo: Garnier

STYLECASTER | New Drugstore Beauty Products 2018 | Almay Best Blend Forever Foundation

Almay Best Blend Forever Foundation

A foundation infused with a moisturizer that keeps skin hydrated while perfecting your complexion.

$13, at Target

Photo: Almay

STYLECASTER | New Drugstore Beauty Products 2018 | Biore Baking Soda Acne Cleansing Foam

Biore Baking Soda Acne Cleansing Foam

A non-drying foam cleanser rids skin of dirt and impurities to treat and prevent breakouts.

$6, at Biore

Photo: Biore

STYLECASTER | New Drugstore Beauty Products 2018 | Dove Refresh + Care Fresh Coconut Dry Shampoo

Dove Refresh + Care Fresh Coconut Dry Shampoo

A simple spritz of this coconut and lime scented dry shampoo will give hair a boost and absorb excess oils.

$5, at Target

Photo: Dove

STYLECASTER | New Drugstore Beauty Products 2018 | ApotheCARE Essentials Body Wash

ApotheCARE Essentials Body Wash

A blend of coconut milk, Jasmine and other vitamins give dry skin a burst of hydration while your cleanse.

$13, at Walgreens

Photo: ApotheCARE Essentials

STYLECASTER | New Drugstore Beauty Products 2018 | Maybelline FaceStudio Master Holographic Prismatic Highlighter

Maybelline FaceStudio Master Holographic Prismatic Highlighter

This pigmented highlighter looks even prettier swiped on your cheeks than it does in the case.

$10, at Ulta

Photo: Maybelline

STYLECASTER | New Drugstore Beauty Products 2018 | TRESemme Thick & Full Thickening Balm

TRESemme Thick & Full Thickening Balm

Plump up fine or thin strands with this non-greasy balm that uses Glycerol to enhance hair fibers to add fullness to any style.

$5, at Target

Photo: TRESemme

STYLECASTER | New Drugstore Beauty Products 2018 | BROO Moods Connect Touch Screen Hand Cream

BROO Moods Connect Touch Screen Hand Cream

Moisturizing your hands just got more social-friendly. No more smudges or gunky film on your smart phone after hydrating dry skin.

$8, at Walmart

Photo: BROO Moods

STYLECASTER | New Drugstore Beauty Products 2018 | Love Beauty And Planet Coconut Water

Love Beauty And Planet Coconut Water

A new brand launch for hair and skin, dedicated to bettering the planet one bottle at a time.

$9, at Walgreens

Photo: Love Beauty And Planet

STYLECASTER | New Drugstore Beauty Products 2018 | CREST Gum Detoxify Toothpaste

CREST Gum Detoxify Toothpaste

Fight plaque and bacteria buildup in your gums with this new foam toothpaste.

$7, at PGShop

Photo: CREST

STYLECASTER | New Drugstore Beauty Products 2018 | CoverGirl Peacock Flare Mascara

CoverGirl Peacock Flare Mascara

Give lashes mega-length with this new formula and brush that lifts, separates and lengthens lashes.

$8, at Target

Photo: CoverGirl

STYLECASTER | New Drugstore Beauty Products 2018 | Dove DermaSeries Dry Skin Relief Body Wash

Dove DermaSeries Dry Skin Relief Body Wash

Winter tends to bring on cracked and dry skin, but this dermatologist-approved, moisture-rich body wash relieves irritation and cracked skin.

$11, at Target

Photo: Dove

STYLECASTER | New Drugstore Beauty Products 2018 | Rimmel London Brow This Way Brow Pomade

Rimmel London Brow This Way Brow Pomade

Shape and fill brows with this non-tacky pomade in an easy to use crayon applicator.

$8, at ASOS

Photo: Rimmel London

STYLECASTER | New Drugstore Beauty Products 2018 | L’Oreal Infallible Pro Glow Lock Illuminating Primer

L’Oreal Infallible Pro Glow Lock Illuminating Primer

Get luminous, glowing skin before you put on your makeup with this silky primer.

$13, at Ulta

Photo: L’Oreal

STYLECASTER | New Drugstore Beauty Products 2018 | Locking + Coconut Curls Finishing Mist

Locking + Coconut Curls Finishing Mist

Keep waves, curls or coils in place with this fine mist that maintains hold without a crunchy film.

$9, at Ulta

Photo: OGX

STYLECASTER | New Drugstore Beauty Products 2018 | L’Oreal Lumi Shimmerista Highlighting Powder

L’Oreal Lumi Shimmerista Highlighting Powder

Get your all over glow with this super fine, prismatic highlighting powder.

$12, at Target

Photo: L’Oreal

STYLECASTER | New Drugstore Beauty Products 2018 | Olay Total Effects Whip

Olay Total Effects Whip

A tried and true moisturizer transformed into a whipped formula that literally melts into skin upon application.

$29, at Ulta

Photo: Olay

STYLECASTER | New Drugstore Beauty Products 2018 | Garnier Fructis Hair Treat Masks

Garnier Fructis Hair Treat Masks

A 60-second mask infused with powerhouse ingredients to bring dead, limp strands back to life.

$4, at Walmart

Photo: Garnier Fructis

STYLECASTER | New Drugstore Beauty Products 2018 | Maybelline Super Stay Matte Ink Lip Color

Maybelline Super Stay Matte Ink Lip Color

This liquid lipstick deposits rich color on your pout that won’t smudge.

$8, at Target

Photo: Maybelline

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